x festival is an outcome of a student led collaboration project at manchester school of art. the festival is exhibited across manchester, showcasing work that has come out of collaboration. for example a student from fine art may work with an illustration student, or a product design student may work with someone from graphic design.
we were asked to deliver ideas around what the the branding could look like for the festival and to present the ideas to a core group of students that then took the idea forward. the theme of the idea became ‘power duos’, playing to the notion of collaboration. the execution was a set of art-directed key images: scholes and neville, john and yoko and amanda and eve. these images were rolled-out across the different design materials used to promote the festival.