To help promote the Post-Graduation courses at Manchester School of Art, we were asked to create the visual language for the campaign.

As the subject matter was all about ‘Post’ Undergraduate, the aesthetic took a futuristic tone of voice through the use of the Blue and Gold colour scheme, but also the geometric patterns which were inspired by the towers at the Manchester School of Arts old building when using a birds eye view on google maps. The typesetting was created through using Dala Prisma, for it’s maturity, which references old Italian chiselled type, but emulates an oddly contemporary feel.

The campaign was rolled out over social media and print materials, including letterpressed invites for the students to attend a seminar after their graduation ceremony.