During 2017, we were asked to create the visual identity for The Portico Library, a library in Manchester that boasts a diverse collection of books, dating back to 1400s.
We wanted to communicate the notion that the library was a living emporium of knowledge, not stuck in the past but always growing. We did this by creating a graphic mark for the library that was influenced by the stem of the ‘P’ from the ‘Portico’ signature that librarians used to sign in the books to prove that they belonged to the collection. This would also be used to carry elements from the collection, such as illustrations, visual material etc.
The typography followed the thinking that anyone has access to the library, so we opted to use Libre Baskerville, a Google Font which was teamed up with Helvetica Neue to give the typesetting a contemporary edge.